Startup · Angel · Venture Capital

A clearer view
of venture.

Understand the language. Connect the ideas. Prepare for better conversations about building, funding, and investing in early-stage companies.

Explore the resources For founders & early-stage investors
Learn / Explore Venture Decoded

The language. The bigger picture.

Clear definitions, guided explanations, and worked examples for understanding the language and decisions of venture.

Guide02

Venture Ready

Explore funding fit and what makes an opportunity compelling. Work through the questions to address before approaching investors.

6 connected conceptsLearn · Reflect · Prepare

The investment case, in context

CustomersCapital fitTeamEvidenceMilestonesOwnership
Illustrative milestones, funding options, and a reflection tool to build your discussion notes.
Explore Venture Ready
Investor education03

Investor Fundamentals

A foundation for learning about early-stage investing. Connect an opportunity with the risks, economics, and relationship that come with an investment.

7 connected topicsUnderstand · Examine · Discuss

Questions behind an investment

LossLiquidityDiligenceEconomicsPortfolioRightsEligibility
A starting point for newer angel and early-stage investors, with sources and related dictionary entries.
Explore the fundamentals
Explainer04

Deal Terms Explained

Understand what is being issued, how ownership can change, and how economic and governance rights shape the investment.

4 layers of a financingTerms · Examples · Outcomes

Follow the investment

The instrumentOwnershipExit economicsInvestor rights
Compare instruments and follow hypothetical funding and exit examples into the numbers.
Explore the deal terms
Guide & interactive models05

Debt & Venture

Follow what the money funds and what repays it. Explore venture debt, revenue-based financing, working-capital credit, and fund borrowing.

28 financing entriesCompare · Model · Examine
Venture debtRBFConvertible notesCash runway
Explore Debt & Venture
Tools / Venture Math

Change an input.
Understand the effect.

Explore ownership, cash runway, investment proceeds, and liquidation preferences in Venture Math. Work through RBF remittances and loan payments in Debt & Venture.

Explore Venture Math Explore the two debt models →
An illustrative priced round20% → 16%

A $2M primary round at $8M pre-money reduces an existing 20% holding to 16%, before any pool increase or convertible conversion.

OwnershipRunwayProceedsPreferences
Why Venture Decoded

Better understanding.
Better questions.

An independent educational resource for the people building and backing early-stage companies.

Venture brings together unfamiliar language, different funding paths, and decisions with long-term consequences. Venture Decoded makes those ideas easier to understand and discuss.

For founders

Understand funding fit, connect capital to business progress, and prepare a focused investor conversation.

For investors

Build familiarity with venture terminology and the questions to explore when learning about an opportunity.